Types of research

Quantitative Research – This type of research is used to describe research which returns as yes or no or returns in figures such as percentages of how many males prefer eating at a cafe over females for example.

Qualitative Research – research regarding a personal attribute or opinion is what is known as Qualitative research and is often used when peer assessing each other or identifying customer needs at the local supermarket.

Primary research – If you conducted a survey of your own asking questions which are specific to your situation or specific to what information you wish to learn then you are conducting Primary research.

Secondary research – An article in the local news paper notifying you about the current exchange rates is a great example of secondary research as it has come from someone other then the source of information and it has been processed by another person not you or your employees.

Below is the brief we were given for this project.

Purpose of this Project

 

Communication: The aim of this unit is to ensure that learners are able to communicate effectively in creative media production

contexts in writing and orally.
Research: The aim of this unit is to develop understanding of and skills in research relevant to creative media production. Learners will present their findings in both written and oral forms and will learn how to cite and reference their sources.
Concept Art: The aim of this unit is to develop learners’ practical skills in drawing game concept art. Learners will examine how concept art is used within computer games and will use a variety of drawing media to develop skills in observational drawing. Learners will use these skills to visualize imagined characters, objects and locations for

a game concept and will reflect on the quality of their work.

Scenario

A games developer has an idea for a post-apocalyptic game, set 100 years in the future – taking cues from games such as ‘The Last of Us’. The developer is working from a story based around the global extinction of bees and the hugely negative impact this could have on humanity.

 

You are required to come up with three designs, which will explore different story possibilities:

 

1) Design for an autonomous machine that pollinates flowers, taking over the job that the bees previously had – Image to be a digital Photoshop painting.

 

2) Costume/character design – another direction the story may take is that the extinct bee population will be replaced with a much more aggressive species that can withstand mites and changes in climate. Unfortunately, they also kill indiscriminately to claim more territory and multiply at an alarming rate. As the governments are reeling from the financial meltdown caused by the collapse of the farming industry, only the very rich and privileged can afford protection from these killers. You must produce a costume/suit that keeps the bees from doing harm to the wearer, but also acts as a desirable status symbol. – Image to be produced in pen and ink.

 

3) Design for shady black-market area – As plants and crops cannot be pollinated, many ‘luxuries’ are now a rarity. The developer would like to see an illegal market, with store people selling coffee and fruit, amongst the poor surroundings. Image to be produced in Pencil/charcoal, with emphasis on atmosphere